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Joe Leinfelder is a seasoned professional in sales and business development, currently serving as a Senior Account Executive and previously holding roles including Director of Business Development and Business Development Manager at Century Foods International since January 2009. Joe has successfully established sports nutrition and vitamin categories at major U.S. retailers and has developed new product lines to support category growth. As a Director of Sales, Joe managed the Store Brands Division, significantly doubling the business in two years. Prior experience includes roles at CROSSMARK Sales and Marketing from January 2005 to December 2008, where Joe managed trade spending for large clients in the Midwest. Joe’s career at CROSSMARK began in 1989, leading sales efforts in the Wisconsin, Minnesota, and Iowa territories and successfully strategizing sales within the grocery trade channel. Educationally, Joe holds a Bachelor of Science Degree in Business Management from the University of Wisconsin-La Crosse, earned between 1984 and 1988.