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Sulamita Mendes is a highly experienced professional in communication and marketing, currently serving as the Gestora de estratégias de conteúdos e sucesso do cliente at Sei de Cor since February 2020 and as Head of Marketing Communications since July 2019. Sulamita has owned Sulamita Mendes Comunicação Estratégica since 2015 and has offered consultancy and speaking services for various companies, including PETROBRAS and Sicredi, since 2009 through Sulamita Mendes Comunicação e Marketing. Academic roles include being a convidada professor at several institutions, teaching courses related to crisis management, consumer behavior, and public relations since 2000. Prior experience includes serving as Superintendente na Secretaria da Comunicação Social for the Prefeitura Municipal de Curitiba and as Gerente de Marketing e Comunicação at SEBRAE. Educational qualifications include an MBA in Communication and Marketing from UNICURITIBA and a Doctorate in Social Psychology from Universidad Kennedy.