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Ricardo Ferreira is an experienced marketing and commercial manager with a strong background in transforming marketing strategies from offline to online environments. Currently serving as the Commercial and Marketing Manager at Centro Cultural Paraguayo Americano since November 2018, Ricardo has successfully enhanced profitability and brand image while increasing digital engagement and innovation in campaign performance. Prior experience includes key marketing roles at EMCESA SACI, Inverfin S.A.E.C.A., and PC ARTS ARGENTINA, where Ricardo implemented successful strategies to improve market share and operational efficiencies. Educational qualifications include certifications in CX-UX and Power BI, along with degrees in Commercialization and Business Administration from reputable institutions.