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Mohammed Slaoui is an experienced professional in digital marketing and communication, currently serving as the Head of Digital & CRM Factory at Centrale Automobile Chérifienne (CAC) since May 2023. Responsibilities include managing the CAC Group's CRM systems, overseeing communication strategies for brands such as VW, Audi, Skoda, and Seat, and optimizing digital media investments. Previous roles include Manager of Communication 360* & CRM at Toyota Du Maroc, where achievements involved launching the MG brand in Morocco and managing comprehensive communication strategies for multiple automotive brands. Mohammed Slaoui also held positions at Groupe Renault and Hyundai Maroc, focusing on digital marketing strategies, community management, and online campaign optimization. Educational background includes a Master 2 from Université Côte d'Azur and a Master 1 from Université Mundiapolis Casablanca, complemented by a Bachelor in Business Administration from Groupe HECI.