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Alison Chams Muyard has a diverse and extensive work experience spanning multiple companies and roles. Alison currently serves as the Omnichannel and eCommerce Executive Director at Central Retail since 2023. Prior to this, they worked at La Poste Groupe as the Chief eCommerce Officer - BD & President of Ma Ville Mon Shopping from 2022 to 2023. In this role, they were a member of the Executive Committee of the Mail Parcel Division and played a key role in creating a new entity within the Division. Alison also served as the Chief Digital and Omni Channel Officer at Galeries Lafayette from 2020 to 2022, and as the Head of eBusiness and social media from 2017 to 2020. Alison was responsible for leading the global P&L for eCommerce during their tenure. Additionally, Alison held the position of Advisory Board Member at Target2Sell from 2019 to 2021. Before that, they served as the Head of new sales channels at CAMAIEU INTERNATIONAL from 2012 to 2017. Alison started their career as a Consultant at Logica from 2011 to 2012 and worked as an Online Brand Manager at Brand Online from 2009 to 2011.

Alison Chams Muyard completed the Lafayette Leadership Management Program at ESCP Business School in 2019. Alison also studied Marketing & Management at Chulalongkorn University and completed a Bac +5 degree in Gestion de Projet Marketing at SKEMA Business School. Additionally, they pursued an undergraduate degree in Histoire économie at Prépa HEC Lycée Carnot.