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Shiran Cohen has experience working as a Category and Channel Development Manager of Retail Marketing and Trade Marketing Manager at Central Bottling Company Israel ltd. Prior to this, Shiran held the position of Mentos Brand Manager at Leiman Schlussel and Marketing Project Manager at ibbls, focusing on the Alcohol Division of CBC GROUP. With a background as a Marketing Assistant at Tara Dairy, Shiran has a strong foundation in marketing projects, product development, marketing campaigns, budget management, and collaboration with various internal and external interfaces. Shiran holds a Master of Business Administration (M.B.A.) from Ono Academic College and a Bachelor's Degree in Social Sciences from Bar-Ilan University.