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Nicholas Adriance is a seasoned professional in software product management and marketing, currently serving as the Director of Global Software Product Management at CenTrak since April 2021. Responsibilities include overseeing strategy, roadmap execution, and commercialization for asset management and tracking solutions, along with product management for safety solutions and environmental monitoring. Prior to CenTrak, Nicholas held multiple roles at Mesa Laboratories, Inc., culminating in Senior Manager of Key Accounts and Support, where strategic development and sales organization were directed for the medical instrumentation business unit. Nicholas has a Bachelor of Science in Marketing with an emphasis in Business Management from the University of Colorado Denver.