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Emma Heuvelmans is an experienced SEO Content Specialist and UX professional currently working at Vattenfall B2B since September 2019. Previous roles include SEO Content & UX Consultant at Performics and Content & Community Manager at Decathlon Nederland. Emma has extensive freelance experience in SEO content creation, UX, and project management, previously serving clients like KPN B2B and Intergamma. Past positions also include Copy Editor at Reisrevue Groep BV and SEO Copywriter at Conversion Company. Academic qualifications include a BA in Journalism from Windesheim, complemented by certifications in Google Analytics, Google Tag Manager, Google AdWords, BrightEdge, and Optimizely.