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Sam Choi is a distinguished leader in digital design and product experience with extensive experience across prominent organizations. Currently serving as Vice President of Product Experience and Digital Design at Centene Corporation, Choi was previously Vice President of Digital Design at CVS Health, where leadership encompassed multiple aspects of digital user experiences. As a founding member of the InsideOut Design Leader Community, Choi supports senior leaders in enhancing design and creative teams. Choi's earlier tenure at Kaiser Permanente included key roles in UX strategy and design, where notable achievements included overseeing major digital transformation projects. With a solid educational foundation comprising a Ph.D. in Digital Culture from the University of Pennsylvania and a Bachelor's Degree in English Literature from UC Irvine, Choi has cultivated a robust career centered around innovative digital solutions and strategic leadership.