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Guillermo Vivanco is a seasoned marketing professional currently serving as the Marketing Director at Cemex Mexico since February 2018. Prior to this role, Guillermo held various positions at Aeromexico, including Global Head of Content & Platforms and Marketing Manager. Guillermo also gained valuable experience at Sheraton Hotels & Resorts as both Digital Content Manager and Social Media Manager, and at TASC (Total Administrative Services Corporation) as a Social Media Coordinator. Guillermo Vivanco holds a Bachelor of Arts degree in Sociology from the University of Wisconsin-Whitewater.