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Bruno Pires has a diverse work experience spanning various roles and industries. In 1999, they served as the President of Associação Atlética Acadêmica ESPM. Following this, they worked as a fundraiser at Tertio Millenio ONG for a brief period in 2000. In 2001, Bruno joined Dufler Promoções e Publicidade, where they facilitated the hiring of celebrities and artists for advertising campaigns. Bruno also negotiated fees and contracts during this time. From 2005 to 2009, Bruno worked in production and client services at DCSet Sports.

In 2010, Bruno became a partner and director at wetie until 2012. Bruno then served as a Board Director at Saloote from 2012 to 2015. In 2013, Bruno took on the role of a partner and investor at 99jobs. In 2014, they held a similar position at Social Miner until 2019. Currently, Bruno is a co-founder of Celebryt's, a company that specializes in connecting and hiring YouTubers for marketing campaigns.

Bruno Pires completed their education at various institutions. In 1994-1996, they attended Colégio Sion. Then, from 1997-2000, they pursued a High School degree in Advertising and Marketing at ESPM Escola Superior de Propaganda e Marketing. Later, in 2012-2013, they completed an MBA in Marketing Esportivo at ESPM. In 2021, they attended MIAMI AD SCHOOL BRASIL for a course on Human Data Strategy, followed by a program on Media Programática at IAB.