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Craig Johnston has a diverse work experience in various companies. Craig started their career as a Tele-Sales Executive at Aberdeen Journals in 2000 and later became a Marketing Executive in the same company. In 2004, they worked as a PR & Marketing Executive at IntroNet. Craig then joined Standard Life in 2005, where they held various positions including Marketing Communications Executive and Communications Manager at Standard Life Bank. Craig eventually became the Group Digital & Social Media Strategy Specialist at Standard Life until 2015. In 2015, they joined Celtic Football Club as the Head of Digital Marketing.

Craig Johnston obtained a BA degree in Hospitality Management from Robert Gordon University, which they attended from 1996 to 1999. Following this, they pursued further education and completed a Post Graduate Diploma in Marketing at the same university from 1999 to 2000.