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Nikki A. is an accomplished marketing strategist with extensive experience in ecommerce and digital merchandising. Currently serving at CELO since January 2021, Nikki has successfully coordinated marketing activities across multiple subsidiaries in Europe and the USA, developing strategies that enhanced website lead generation by 24%. Prior to this role, Nikki worked as an Ecommerce & CRO Executive at Neilson Active Holidays, where project management of A/B tests and reducing bounce rates by 46% were key achievements. Prior experience as a Digital Merchandising Executive and Product and Planning Executive at TUI included the implementation of effective personalization strategies and in-depth competitor analysis. Nikki holds a BSc in Economics from the University of Sussex and an MSc in Tourism and International Development from the University of Brighton.