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Deanna Ulrich-Hope has extensive experience in pricing and finance roles. Deanna most recently served as the Head of Pricing at Cellebrite in 2024. Prior to that, they were the Vice President of Pricing & Commercialization at SUSE from 2022 to 2023, and the Vice President of Pricing at OpenText from 2021 to 2022. Deanna also held the position of Vice President of Worldwide Pricing & Pricing Strategy at Micro Focus from 2015 to 2021. Before that, they established the pricing function as the Sr Director of Pricing at Attachmate/NetIQ from 2013 to 2015. Deanna began their career at BMC Software, where they served as the Sr Director of Finance from 2000 to 2013.

Deanna Ulrich-Hope completed their Bachelor of Science degree in Business and Economics at Trinity University from 1989 to 1993. Deanna then pursued a Master's degree in Business Administration with a focus on Marketing and Marketing Management at Rice Business - Jones Graduate School of Business from 1996 to 1998.