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Vik Rubenfeld has been working in the field since 1993, when they founded Rubenfeld Research Associates. As the Owner, they designed and directed market research activities for clients, as well as creating web sites including FlavorZoom.com and GeneralWebApps.com. In 2014, they became the Director of Market Research and Full-Stack Web Application Developer at SecurityTokenAcademy.com. In 2019, they joined Celerium as the Director of Data Science and Full-Stack Web App Developer.

Vik Rubenfeld is currently enrolled in New York University.