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Wendy Griffiths is a seasoned professional in the membership and global development sector, currently serving as the Senior Vice President of Membership & Global Development at CEDIA since January 2017. Previously, Wendy held the role of Executive Director of CEDIA EMEA from March 2002 to December 2016, where a significant transformation occurred, shifting the organization from a UK-centric focus to a global presence across over 40 countries. Wendy began the career with roles in sales and marketing, including positions at Haymarket Exhibitions Ltd. and Diva Corporation, before transitioning into the event management domain at CEDIA.