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Christina Da Silva is the current Global Transformation & Growth Director at Cedar Communications. Christina has over 10 years of experience in customer strategy and content development.

Christina started their career at Redwood in 2007 as an account director, where they were responsible for creating and implementing customer strategies for Boots, Parenting and Health Club programmes. In 2011, they moved to Seven Squared (now Seven) as a group account director, overseeing the delivery and strategic development of multi-channel projects for Marks & Spencer. Christina then returned to Redwood in 2013 as a group account director, managing a team of creatives to produce targetted content that helped brands connect with customers and drive sales.

Most recently, Christina has been working as the Global Transformation & Growth Director at Cedar Communications, where they are responsible for leading the company’s transformation journey and driving growth through innovative thinking and execution.

Christina Da Silva completed a BA in Film, Radio & TV at Canterbury Christ Church University. Christina then went on to complete an MA in the same field at Omnicom University.

They are on a team with Ann Hartland - Group Business and Strategy Director, Chris Rayment - Insights Director, and Kate Mcleod - Business Director. Christina Da Silva reports to Clare Broadbent, Global CEO.