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Federico Sepúlveda Cuevas is an accomplished professional with extensive experience in digital business development and sales management across various industries. Currently serving as Managing Director and Country Sales Manager at Cecotec since November 2023, Federico has previously held critical roles as Digital Business Development Manager and Chief Digital Officer at Bergner Europe, and as International Sales Manager at Cecotec Innovaciones S. L. Significant contributions to the transformation of eCommerce operations at DIA E-SHOPPING and Moviplans have bolstered digital retail initiatives. Federico's educational background includes a Businnes Expert degree from ThePower MBA, Executive Education from IE Business School, and expertise in Data Mining and Customer Intelligence. Skills encompass eCommerce, marketing, data analytics, and consumer behavior.