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Lara Sibley is a seasoned marketing executive with extensive experience at CDW since July 2004, currently serving as Vice President Marketing. Sibley has led significant marketing strategies, managing a $150 million marketing plan to enhance customer engagement and oversee a 90-person team dedicated to delivering an omni-channel customer experience. Previous roles include Vice President, Marketing Operations & Delivery, and Sr. Director Segment Marketing, where Sibley directed a $40 million budget and achieved notable growth in various market segments. Earlier in the career at SBC Ameritech, Sibley held the position of Director Marketing for Medium Large Business & Healthcare. Sibley holds a B.S. in Business from The University of Kansas.