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Ekta Mittal is an experienced technology analyst specializing in connected devices, including smartphones, wearables, AR/VR, and refurbished devices. Currently serving as a Senior Analyst at CCS Insight since September 2024, Ekta previously held the position of Senior Industry Analyst at Strategy Analytics (now TechInsights) from August 2022 to July 2024, focusing on smart TVs and streaming devices. Prior experience at IDC India involved multiple roles from Senior Market Analyst to Associate Market Analyst, with responsibilities including leading mobile phone tracking in South Asian markets and maintaining research relationships with key industry partners. Ekta's career began with founding the Mittal Commerce Academy and includes a stint as a Senior Research Associate at WNS Global Services. Educational qualifications include an MBA in Financial Markets from the University School of Management Studies and a BA in Economics from Deshbandhu College.