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Sohaib Safdar, ACA, ACCA, is an accomplished finance professional with extensive experience at Coca-Cola CCI since August 2017. Currently serving as the Group Finance Digitization Manager, Sohaib leads finance digitization projects, ensuring integration with IT and compliance teams. Previous roles at Coca-Cola include Manager of Commercial Control and Digital Supply Chain Financing, overseeing significant credit control operations, and Finance Manager for Business Planning, Analysis & Treasury, facilitating decision-making through strategic business plans. Sohaib initially worked at PwC as an Audit Associate, where responsibilities included client engagement management. Academic credentials include Chartered Accountant and ACCA qualifications from recognized institutions in Pakistan.