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Francine Gonçalves Silva is an experienced marketing professional, currently serving as the Marketing Manager at CCAA since 2002, where responsibilities include developing franchise marketing strategies, enhancing customer journeys, managing loyalty programs, and overseeing strategic marketing planning. Francine co-founded Campitello Funghi Freschi from January 2006 to 2014, focusing on the business plan for a commercial mushroom farming operation. Academic credentials include an MBA in Digital Business Intelligence from FGV - Fundação Getulio Vargas (2020-2021), a Graduate Program in Marketing and Digital Media from FGV (2019-2020), an MBA in IAG Management from Pontifícia Universidade Católica do Rio de Janeiro (1998-2000), and a Bachelor's degree in Publicity and Advertising from the same institution (1992-1996).