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Bernard Santos serves as the Gerente de Inteligência de Mercado e Analytics at CCAA since June 2021, leading a multidisciplinary team focused on Business Intelligence and Market Intelligence initiatives. As the CEO and Founder of Academia de Mercado, Bernard established an educational institution specializing in Market Intelligence, BI, Data Science, Marketing, and Research. Previously, Bernard held roles in market intelligence and research at YDUQS and Estácio, contributing to strategic planning and performance analysis across various initiatives. With a strong academic background, including multiple degrees in Market Intelligence and Business Management, Bernard brings extensive expertise to the fields of analytics and strategic marketing, complemented by experience in teaching and public speaking at respected institutions.