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Erica B. serves as the Vice President of Business Development at CBC Automotive Marketing, focusing on marketing, branding, and client partnerships since April 2024. Previously, Erica held the position of Head of Marketing & Brand Engagement at Global SUV and contributed as a member of the Board of Advisors, supporting the automotive industry. Prior experiences include roles within Experian Automotive as a Senior Account Executive and at Constellation as Director of Business Development. Erica has a strong background in managing dealer relations and operations, with prior positions at Volvo Cars, ZeroSum, automotiveMastermind Inc., Nissan Motor Corporation, and Toyota North America. Erica holds a Bachelor of Arts degree in History, Anthropology, and Music from the University of Vermont.