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Rafael Bettarello de Lima is an experienced professional in sales operations and management, currently serving as the National Sales Operations Manager at CBC - Companhia Brasileira de Cartuchos since May 2020, where responsibilities include overseeing the sales management of the internal retail market and sectors such as private security and shooting sports. Previous experience includes a role in career transition with Lee Hecht Harrison, a National Expansion Manager for RaiaDrogasil S/A, and Regional Retail Manager, managing substantial annual revenues and large teams. Rafael's background also includes positions as a Pharmacy Manager at Drogasil S/A, contributing to strategic mergers and achieving significant sales growth, along with earlier roles in marketing at Catálise Jr. Rafael holds an MBA in Business Management from FGV and a degree in Pharmacy and Pharmaceutical Sciences from Universidade Estadual Paulista. An Advanced English Certificate was obtained from Cultura Inglesa.