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Léa Vantours is a seasoned Senior Brand Strategist with extensive experience in brand strategy and strategic planning across various sectors. Currently at CBA Design since November 2017, Léa has previously held strategic planning roles at Carré Noir and Touch Branding Brasil, contributing to significant brand positioning for clients such as SFR, Nestlé, Johnson & Johnson, and PepsiCo. With a foundation in marketing and linguistics, Léa has developed skills in brand customer experience methodology, corporate branding, and consumer behavior analysis. Educational credentials include a Master's degree in brand strategy from CELSA Paris-Sorbonne and a Licentiate degree in art history and communication from Institut Catholique de Lille.