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Carolina Barruffini Conchon serves as Branding Director at CBA B+G Latam since August 2017, bringing extensive experience in brand strategy and management. Previous roles include Head of Strategy at Landor Associates, where Carolina led branding projects for clients such as Embraer and Diageo, and Partner at BRANDFY, focusing on brand repositioning and communication planning for notable companies. Carolina's earlier experience encompasses Brand Strategy Leader at GAD' and various marketing positions at Thymus Branding, PepsiCo, Sadia, and Submarino.com. Carolina holds an MBA in Marketing and Branding from the Schulich School of Business and a Bachelor's degree in Business Administration from FGV.