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Gene leads the advanced analytics and direct response marketing services division, which integrates with one of the core products, MedicareCRM. Gene and his team are Medicare marketing and direct-to-consumer experts who handle everything from go-to-market strategy through to campaign execution.

Some of the services that Gene and his team provide include: customer profile analysis, predictive direct mail marketing models, campaign performance analysis, AEP marketing & strategy formulation, direct response creative, fulfillment services, and more.