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John is a recognized industry leader on the topic of Amazon, eCommerce & Digital Marketing who has been quoted by The New York Times, Forrester Research and the Association of National Advertisers for his innovative approach to helping brands excel online. He frequently speaks at Amazon Vendor Conferences and to internal Amazon teams on how upstart CPG brands are leveraging the platform to drive hyper-growth. John is also a MasterClass Teacher for Ascential’s Amazon Hackathon Conferences in NYC and Seattle, and currently has an Amazon Advertising MasterClass video series with Clickz/Search Engine Watch. Prior to CAVU, John was VP of eCommerce & Media at Bai, where over four years he built the brand on Amazon from a tiny niche product to the number 1 selling beverage on the platform, ahead of Coke and Pepsi.