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Guillaume Colley is a seasoned professional in data science and analytics, currently serving as the Director of Data Science and Analytics at Cavallo Technologies Inc. and as an Assistant Professor at Simon Fraser University, where Guillaume teaches a course on "Data Science in Business." Previously, Guillaume held significant roles, including Senior Manager of Customer Modeling and Data Science at lululemon, where Guillaume led a team to extract predictive customer insights and optimize marketing strategies. Prior experiences include managerial positions at Vancity and First West Credit Union, focusing on predictive modeling and customer segmentation. Guillaume's analytical expertise was further developed at the BC Center for Excellence in HIV/AIDS and EYC, leading teams in data analysis and application development. With a strong educational background, including advanced studies in data science and machine learning from John Hopkins University and Stanford University, Guillaume has built a robust career dedicated to driving data-driven decision-making across various sectors.