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Rogier Lammers began their career in 2007 as an Account Manager at VNU Media. Rogier then became a Senior Account Manager at MT MediaGroep BV in 2009. In 2011, they worked as a Direct Sales Brands at Whatser and as a Senior Business Development Manager Demand at Improve Digital. Rogier then held the role of Director Business Development Nordics at Improve Digital from 2011 to 2018. During this time, they were also responsible for signing new publisher clients, training publisher sales teams, consulting publishers on how to increase yield, and supporting agencies and advertisers in accessing local premium supply. In 2018, they were appointed Head of Demand at Magnite, where they consulted advertisers and agencies on how to access premium supply. In 2020, they took on the role of Commercial Director Central Europe and VP of Sales Central Europe & Retail Media at Cavai. Finally, in 2021, they became a Member and Chairman of the VIA Retail Media Taskforce at VIA Nederland.

Rogier Lammers obtained a Bachelor's degree in Communication and Media Studies from Inholland University of Applied Sciences between 2001 and 2006.