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Rowena Wyles is a seasoned professional in the creative industry, currently serving as Creative Director at Catsnake: The Story Agency since September 2023. Wyles has held prominent roles as Creative Director at various agencies including OLIVER Agency and Adjust Your Set, where responsibilities included directing campaigns such as Barclays' Cost of Living initiative. Previous experience includes a freelance position at adidas as a Copywriter and contributions to notable campaigns for ASICS. Wyles began a freelance career in 2019, while holding a Creative Copywriter position at adidas and working with MediaMonks and Nice and Serious. Academically, Wyles holds a Master of Science in Global Governance and Ethics from UCL and a degree in Government, Politics, Philosophy, and Ethics from The London School of Economics and Political Science.