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Cássia Chassot is a Growth Marketing Manager at Catho since February 2020, specializing in traffic attraction, acquisition, and accelerated growth through paid channels and organic strategies such as SEO and content marketing. Prior roles include strategic leadership in CRM and growth marketing at Carrefour Brasil, where Cássia focused on audience acquisition, email marketing, and consumer insights. Previous experience encompasses positions at FIESC, Softplan, and various agencies, where Cássia developed marketing strategies, conducted market research, and managed communication campaigns. Cássia holds a Bachelor's degree in Business Administration and has completed a specialization in Product Growth.