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Ziwei Chen is a seasoned marketing professional with extensive experience in ecosystem marketing, partner marketing, and digital marketing strategies. Currently serving as a Senior Marketing Strategist at Catchy since February 2021, Ziwei Chen has developed marketing strategies for global technology companies in various sectors, such as mobile games and blockchain. Previous roles include Digital Marketing Specialist at Coresight Research, where significant increases in B2B research report downloads were achieved through effective LinkedIn campaigns, and Consumer Research Assistant at Northwestern University's Kellogg School of Management, contributing to consumer behavior research. With a strong educational background, including a Master of Science in Integrated Marketing Communication from Northwestern University and a Bachelor of Arts in Anthropology from Bucknell University, Ziwei Chen combines analytical skills and consumer insights to drive successful marketing initiatives.