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Arpita Ganesh is a seasoned entrepreneur with extensive experience in the hospitality and retail sectors. Currently serving as Partner and CEO at Catch44 Hospitality LLP since November 2023, Arpita co-founded In real Life in June 2023. Previously, Arpita founded Pawfectly Made, India's first fresh-made, human-grade pet food subscription service, operating from June 2020 to January 2023, and Buttercups Intimates Pvt Ltd, a lingerie brand that launched in July 2014 and set a new standard in size inclusivity until September 2019. Arpita also founded the ABTF App, aimed at assisting women in finding their correct bra size from various brands, from January 2013 to March 2014. Furthermore, Arpita's career includes notable roles at Buttercup Clothing Private Limited, Brand Capital, Quicksilver Advertising Pvt Ltd, Taj Group of Hotels, and ITC Hotels. Arpita earned a Bachelor's degree in Hotel Management and Catering Technology from Osmania University between 1994 and 1997.