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Stanimira Radeva is a marketing professional with extensive experience in digital marketing and eCommerce, currently serving as Chief Marketing Officer at CatalystPay since October 2023, focusing on tailored payment solutions for digitally native businesses. Previously, Stanimira worked at Nestlé from July 2009 to October 2023, holding various roles including Digital Marketing Manager for the South East European Market and Digital Marketing & eBusiness Manager for Nestlé Bulgaria. Responsibilities included adapting global digital strategies, driving data-driven decision-making, managing social media assets, and leading marketing initiatives across multiple platforms. Stanimira also contributed to the Digital Acceleration Team, enhancing the digital agenda for Nestlé and overseeing projects related to eCommerce and social listening. Academic qualifications include a Bachelor’s degree in Business Administration from the International University College in Sofia.