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Alicia is a seasoned User Experience Designer who has logged over 10,000 hours collaborating with teams to create elegant experiences by synthesizing the complex requirements users, marketers, and developers bring to the process. Having worked with enterprise, consumer, and non-profit organizations, she understands how varied stakeholders operate. Her projects include a leading iPhone transportation app and an innovative video web site for the 2008 Democratic National Convention. Previously Alicia has held senior design roles at BEA Systems and IBM, where she was a key member of the WebSphere brand. She has helped clients including Wells Fargo, Microsoft, ModCloth, and Common Sense Media design their web and mobile apps.