In the mid-2000s, Tyler worked for a traditional media company but was creating social media campaigns on MySpace (remember them!?!) for some of his top clients like Pepsi and vitaminwater. The success of these campaigns led Tyler into a management position with one of the country's largest media companies.
In January of 2009, Tyler left that company to start Casual Fridays because many of the agencies he was dealing with at that time, didn't see the value in social media marketing. The rest is history.
Today, in addition to leading the team at Casual Fridays, Tyler is the host of The Casual Fridays Podcast and he's a respected thought-leader who frequently speaks at some of the largest digital & social media marketing conferences.
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