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Alexa Ferrara has worked in a variety of roles since 2014. Alexa began their career as a Team Member at Jamba Juice, where they obtained a Food Handler's License and was responsible for providing excellent customer service and maintaining a clean store. In 2015, they took on the role of Public Relations and Marketing for Alpha Chi Omega Fraternity, Inc., where they were responsible for promoting the brand in a positive light and utilizing all social media platforms. In 2018, they became a Digital Media Coordinator at A7D Creative Group and was responsible for driving paid and organic social media strategy for multiple platforms and brands. Alexa also increased the social media presence of their five clients by at least 50%. That same year, they took on a Marketing Intern role at College Hill Custom Threads, where they assisted in coordinating various marketing methods and worked with a partner to create a completely new and improved marketing campaign. In 2021, they became a Marketing Coordinator at Grain & Grit Collective, where they were responsible for creating original and engaging content, customized to fit each brand voice and resonate with individual audiences on each brands' social media accounts. Currently, they are a Social Media Account Manager at Casual Fridays.

Alexa Ferrara received their Bachelor of Business Administration (B.B.A.) in Marketing from Washington State University in 2018. Prior to that, they attended Dana Hills High School from 2010 to 2014.