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Alisa joined CASTUS in 2020 with a background of more than 12 years in product development, sourcing, merchandising, and launching new brands. She spent 7 years on the Product Development team at Dickā€™s Sporting Goods HQ where she partnered with multiple category buying teams to understand the customersā€™ needs and worked directly with vendors to develop sourcing strategies to bring these ideas to life while managing the entire product pipeline along the way. Previous to that, she was part of the Merchandising team at American Eagle Outfitters where she was part of the launch of the 77kids by American Eagle brand. As the Director of Operations and Accounts for CASTUS, she focuses on leading the accounts team and ensuring they build strong relationships with all of the clients and help them achieve success.

Alisa graduated from Kent State University with a Bachelor of Science in Fashion Merchandising and a minor in Marketing.