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Ziad Abou Alfa has a diverse range of work experience in marketing and brand management. Ziad started their career as a Marketing Coordinator at Kuwait Food Company (Americana), where they developed a Marketing Manual and introduced new products, resulting in significant sales growth. Ziad then worked as a Regional Brand Manager at Kellogg Company, responsible for managing the Cereal Category in the Middle East and implementing innovative marketing strategies to increase consumption. As a Senior Brand Manager at Bel, Ziad focused on expanding the cheese category across the Middle East through effective branding and marketing strategies. After that, they joined Platinum s.a.r.l as a Marketing Consultant and Partner. Finally, Ziad worked at Castrol, initially as a Marketing Manager and later promoted to Marketing Director, where they led successful marketing programs and grew the brand to become the second player in the market. Throughout their career, Ziad has demonstrated skills in brand growth, communication strategies, product innovation, and marketing mix optimization.

Ziad Abou Alfa received a BA/BS in Business Marketing from Lebanese American University from 1999 to 2002.