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Yan Yan Tan is an experienced professional in the field of insights and market research, currently serving as Insights Lead at Castlery since June 2023. Prior roles include APAC Market Insights at Shopify, Research and Insights Lead for APAC at TikTok, and Regional Head of Insights at Ninja Van. Yan Yan Tan's career began at Google as an APAC Insights Analyst, following a contract as a Market Research Analyst at Gemalto and a Senior Client Service Executive position at Nielsen. Yan Yan Tan holds a Master's degree in Marketing from The Australian National University and a Bachelor's degree in Business from Nanyang Technological University Singapore. Expertise lies in transforming data into insights and crafting impactful narratives.