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Maaida Noor is a seasoned fine artist with a focus on Arabic calligraphy and design. Currently serving as a fine artist since April 2010, Noor also works as a calligraphy artist for Mizensir Genève, personalizing luxury fragrances, and as an Arabic calligraphy educator with Cass Art, where workshops introduce the art of Arabic script to the public. Notable collaborations include projects with prestigious brands such as Parfums Christian Dior, The Estée Lauder Companies Inc., Molton Brown, and Jo Malone London, showcasing skills in live calligraphy and illumination for luxury products. Earlier experience includes a role as a modern and contemporary artist at Mica Gallery Ltd. from 2009 to 2014.