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Shadiyat Ajao is an experienced Ecommerce Specialist at Casper, where responsibilities include executing SEO strategies and managing initiatives to enhance organic campaign performance and drive traffic and revenue. Prior to this role, Shadiyat served as a Senior Quality Analyst, providing insights on customer experience using Salesforce and Looker, and has experience in developing qualitative reporting and process improvement strategies. Earlier positions include Quality Analyst, Customer Experience Specialist at Casper, Marketing Intern at Barley + Oats, and Operations Intern at Dig Inn Seasonal Market, among others. Academic credentials include a Master of Fine Arts in Creative Writing from The New School and a Bachelor of Arts in Environmental Science from Colby College.