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Komal Chheda is an accomplished executive with extensive experience in growth strategy, strategic alliances, and customer service within the financial and technology sectors. Currently serving as Executive Vice President at CASHe, Komal has a strong track record in establishing market leadership in short-term lending and forging effective partnerships. Prior roles include significant contributions to PAYBACK.in and multiple leadership positions at CASHe, where responsibilities included managing large teams and overseeing operations, marketing strategies, and customer support. With a foundation in corporate sales and alliances at organizations such as FreeCharge, BookMyShow, and Bigtree Entertainment, Komal has developed expertise in direct and channel sales, P&L management, and client relationship management. Komal Chheda's academic credentials include a B.Com from the University of Mumbai and a Diploma in Event Management from the National Institute of Event Management.