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Shelby Schaefer

Digital Merchandising Manager at Casey's General Stores

Shelby Schaefer is an experienced merchandising professional with a strong background in digital merchandising and planning across various retail environments. Currently serving as Digital Merchandising Manager at Casey's since September 2021, Shelby previously worked at Kohl's from June 2014 to September 2021, holding multiple roles including Planning Manager for Women's Apparel and Digital Assistant Buyer for various categories. Achievements include enhancing product assortment strategies and driving significant sales growth. Earlier experiences include positions at Iowa State University as an Intramural Sports Office Assistant and internships with the Iowa 4-H Foundation and The Walt Disney Company. Shelby holds a Bachelor of Science in Apparel Merchandising from Iowa State University and an Associate of Applied Science in Apparel Merchandising from Kirkwood Community College.

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