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Asier Uribeechebarria is a seasoned financial professional with extensive experience in leadership roles across various financial institutions. Currently serving as Director General at Caser Asesores Financieros, Uribeechebarria focuses on delivering personalized financial advisory services. Previous positions include CEO and Founder of Finanbest Inversiones Inteligentes AV SA, as well as key roles at Banco Sabadell México and Banco Sabadell, where responsibilities encompassed marketing, branch management, and strategic direction. Uribeechebarria has also contributed to the Fundación para la Innovación Financiera y la Economía Digital and the Asociación Española de Fintech e Insurtech AEFI. An educational background includes advanced degrees from prestigious institutions such as the London Business School and IESE Business School, enhancing a robust expertise in finance and business strategy.