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Fidel F. Martínez has a diverse range of experience in marketing and brand management. Fidel F. started their career as a Marketing and Sales Assistant at Hotels VIVA. Fidel F. then worked as a Junior Creative at Franziska Publicidad before joining CELLAR TRENDS LIMITED as a Marketing Assistant. Fidel gained valuable experience in brand management while working as a Brand and Events Manager at Spirit Cartel. Fidel F. was responsible for managing the company's portfolio and analyzing sales and marketing trends. Fidel then took on the role of Marketing Manager at Proof Drinks, where they handled brand portfolios, new product launches, and budget control. After that, they served as a Global Brand Manager at Atom Brands. Fidel founded their own marketing consultancy business, FidelFMarketing, specializing in strategic and global brand management. Their most recent role was as the Head of eCommerce and Digital Marketing at Tudor Drinks Ltd. (Harry Brompton's and LOVEAU). Currently, Fidel is working as a Digital Brand Manager EU at Casella Family Brands.

Fidel F. Martínez began their education in 2009 by pursuing a Bachelor's Degree in Advertising and PR at the University of Navarra. Fidel F. successfully completed their degree in 2013. In 2015, Fidel attended Babson College for a program in Entrepreneurship.

In 2020, Fidel enrolled in the CIM | The Chartered Institute of Marketing and obtained a Level 6 Professional Marketing degree in 2021. Additionally, in September 2020, they acquired the Google Ads Search Certification from the Google Digital Academy (Skillshop).

Continuing their educational pursuits, Fidel participated in the Marketing Week Mini MBA with Mark Ritson in 2021, focusing on the field of Marketing.