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Tyler Sonnenfeld is an experienced marketing professional with a strong background in consumer strategy and product marketing. Currently serving as the Regional Marketing Manager at CASE Construction Equipment since June 2021, Tyler focuses on providing strategic marketing consultation to the dealer network, building a robust community, and ensuring access to effective marketing resources. Prior to this role, Tyler held multiple positions at Cummins Inc. from December 2004 to June 2021, including Director of Marketing and Communications for the distributor business unit and Marketing Manager for Cummins Rocky Mountain. Tyler’s career began at Bandimere Speedway, where marketing and event coordination for numerous motorsport events took place. Tyler earned a Bachelor's degree in Business Administration with an emphasis in Marketing from the University of Northern Colorado.