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Shane Cronin is a seasoned professional in outdoor adventure and sales, currently serving as a Technical Sales Specialist at Palm Equipment International Limited since September 2013. Concurrently, Shane holds the position of Sales Agent at Cascade Designs, representing notable outdoor brands including Therm-a-Rest and Mountain Safety Research. As Managing Director of Progressive Distribution and Rafting.ie since 2005 and 2009 respectively, Shane oversees adventure sports equipment distribution and guided rafting excursions on the River Liffey. Additionally, Shane is Managing Director at Canoe Centre since March 2014 and previously served as Marine Technical Agent for Henri Lloyd from 2010 to March 2018. Shane's career began as a Watersports Manager/Buyer at Outdoor Adventure Store from November 2000 to April 2004. Shane holds a degree in Outdoor Adventure Management from Choláiste Dhulaigh.